Dr. Ashique Ali - National Institute of Securities Markets (NISM)
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(NISM)

The National Institute of Securities Markets (NISM) is a public trust established in 2006 by the Securities and Exchange Board of India (SEBI), the regulator of the securities markets in India. The institute carries out a wide range of capacity building activities at various levels aimed at enhancing the quality standards in securities markets.

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Dr. Ashique Ali K A is an Assistant Professor of Accounting and Finance. He holds a PhD in Commerce from the Central University of Tamil Nadu. He has completed his M.Com and B.Com from the University of Calicut with specialisation in Finance. Prior to joining NISM, he served as an Assistant Professor at Narsee Monjee Institute of Management Studies Deemed-to-be University, Hyderabad, for around two years.

His teaching interests include accounting, corporate finance, taxation, research methodology and quantitative techniques for business. Whereas his research focuses on FinTech, personal finance, behavioural finance, consumer behaviour and technology adoption. He has published several journal articles in ABDC-rated journals, which are indexed in Scopus and Web of Science. Additionally, he has authored book chapters published by leading academic publishers. He has presented his research papers in national and international conferences and won best paper awards three times.

Research Publications

  • Subramanian, R., & Ali K. A., A. (2025). Sustaining smartphone-based payment services among youth: Extending ECM with habit and pre-adoption expectancies. African Journal of Science, Technology, Innovation and Development, 17(6), 900–909. https://doi.org/10.1080/20421338.2025.2560900 (Scopus Q2 Cite Score: 3.6; Web of Science – ESCI IF – 1.2; Taylor & Francis; ISSN: 2042-1338)
  • Thalhath, P., Ali K. A., A., Madathil, J. C., & Ananda, S. (2025). Investigating brand loyalty in mobile payment apps: the impact of cognitive and app-level factors. Journal of Financial Services Marketing, 30, 18. https://doi.org/10.1057/s41264-025-00311-0 (Scopus Q1 Cite Score: 6.5; Web of Science – ESCI IF – 4.3; ABDC – B; Springer Nature ISSN (online): 1479-1846)
  • Ali K. A, A., & Subramanian, R. (2024). Determinants of continuance intention to use mobile payments: A meta-analysis. Indian Journal of Marketing, 54(6), 29–46. https://doi.org/10.17010/ijom/2024/v54/i6/173945 (Scopus Q3 Cite Score: 3.0; ABDC-C; ISSN: 0973 8703)
  • Ali K. A, A., & Subramanian, R. (2024). Continuance intention to use smartphone-based payment services: the role of pre-adoption expectancies, usage experience, and conventional inhibitions. Journal of Financial Services Marketing, 29, 888–903. https://doi.org/10.1057/s41264-023-00240-w. (First Published Online in 2023; Scopus Q1 Cite Score: 6.5; Web of Science – ESCI IF – 4.3; ABDC – B; Springer Nature; ISSN (online): 1479-1846)
  • Ali K. A, A., & Subramanian, R. (2024). Current status of research on mobile Banking: An analysis of literature. Vision: The Journal of Business Perspective, 28(1), 7–18. https://doi.org/10.1177/09722629211073268. (First Published Online in 2022; Scopus Q2 Cite Score: 5.8; Web of Science-ESCI IF – 3.1; ABDC-C; Sage Publications; E-ISSN: 2249-5304)
  • Shanmugam, V. P., & Ali K. A, A. (2021). Impact of COVID-19 pandemic on equity-oriented mutual funds: A preliminary analysis of Indian mutual funds industry. International Journal of Financial Engineering, 8(1), 1–22. https://doi.org/10.1142/S2424786321500067. (Web of Science-ESCI IF – 0.6; ABDC-C; World Scientific; E-ISSN: 2424-7944)

 

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